The Effects of Tone

Sometimes warm and personal can be an advantage. That's the theme in this assessment of the tone used in business communications. The post makes some interesting observations about the tone a small company uses and what you will see in a mega-corporation's marketing copy. The post closes with the following advice:

"Don’t sweat sounding small. Revel in the fact that you can talk to customers like a friend."

This might be useful to consider as you are working on the instructions assignment. You are writing for an audience that will appreciate a little friendliness or a little attitude. How can you use this to your advantage?